We are proud to present The Gallery of VOXFLOR® in Shanghai - a space that bridges raw craftsmanship with contemporary innovation, embodying the brand's artisanal heritage while showcasing its forward-thinking technology.

The transformation begins at the facade, where a reimagined entrance features an illuminated vitrine displaying VOXFLOR® core values, enhanced by dynamic multicolor lighting that creates a striking first impression. Inside, the soaring space has been redefined through the addition of a mezzanine level housing a Meeting Hub and R&D Center. The architectural highlight - three boldly cantilevered boxes that appear to float without support - makes a dramatic statement that challenges conventional design expectations.

Materiality drives the narrative throughout. The interplay of untreated birch wood panels, raw concrete, and stainless steel creates a tactile, industrial yet warm backdrop that allows VOXFLOR® carpet products to shine. Perforated plywood panels serve dual functions, blending practical needs with aesthetic appeal by filtering light and sound while adding textural richness.

Designed for engagement, the showroom invites interaction at every turn.

Live tufting machines demonstrate real-time carpet customization, transforming visitors into active participants in the creative process. Space-efficient Cardex storage systems organize tools and samples with minimal footprint, while an event-ready bar area encourages spontaneous discussions. Playful elements like a climbing wall and mezzanine-to-ground floor slide inject energy and unexpected delight.

Thoughtful details elevate the experience throughout. Handcrafted yarn wall lights and custom signage reflect the brand's textile artistry, while the "function as beauty" principle ensures every element serves both practical and aesthetic purposes. Fully customized furniture and meticulous attention to detail create a cohesive visitor journey that unfolds naturally.

The restrooms deliver a surprising "wow" effect - their bold design creates a memorable contrast to the showroom's otherwise calm aesthetic, adding another layer to the spatial experience.

More than a showroom, this space physically manifests VOXFLOR® philosophy - a place where tradition and innovation intertwine, and where passion meets purpose. We extend our sincere gratitude to the VOXFLOR® team for their trust and the creative freedom to realize these bold design solutions.