A TOOLKIT OF INTERIOR BRANDING
While the ability of interior design to fortify brands is appreciated by businesses, it would be valuable to provide a systematic and comprehensive design thinking for designers to adopt to improve the efficiency and quality of the process. Here are some ideas that designers to refer to in their projects.
The first is branding components within the space that can be roughly divided into 2 categories: visual and strategic. Visual components are extremely powerful in branding since it can instantly convey the unique personality of a company. Color palette, fonts, logo, patterns, art and decorative works, and lighting are all elements for designers to customize and adjust to build a brand, after they gathered information about their clients. For example, color palette and patterns inspired by natural elements are suitable for companies valuing environmental sustainability. Contemporary artworks and futurist decorations are more beneficial for companies who want to attract younger generations.
Strategic components such as space layout, operation and behavior patterns, ergonomics, and the use of technology are also crucial to attain humanized design. For example, if a company has frequent inter-department communications needs a spacious layout. For teams that work in a more dynamic work style, pendant lights can be beneficial when employees often have casual standing meetings. Combining the two categories, designers can achieve aesthetic and functional requirements more effectively.
The number of components that designers need to consider can be daunting. Therefore, deciding the priority of components is also critical in the design process. Detailed research and communication have to be done with clients, so that designers can know which one they should prioritize. For a scientific institution, workflow and efficiency are usually more important than decorative components, and they can put more value on employees' needs to ensure research results. Designers can work closely with employees to make sure the space design can provide maximum support for their daily work.
By integrating these considerations, designers can help a company to achieve emotional maintenance with both employees and customers. Positive perception of the working space based on functionality can deepen employee loyalty. A good first impression of a space can also generate customers’ interest in a partnership or facilitate future advocacy for the company.
We hope by using this system, designers can improve the comprehensiveness of the design and evaluation process and create more humanized design.
The first is branding components within the space that can be roughly divided into 2 categories: visual and strategic. Visual components are extremely powerful in branding since it can instantly convey the unique personality of a company. Color palette, fonts, logo, patterns, art and decorative works, and lighting are all elements for designers to customize and adjust to build a brand, after they gathered information about their clients. For example, color palette and patterns inspired by natural elements are suitable for companies valuing environmental sustainability. Contemporary artworks and futurist decorations are more beneficial for companies who want to attract younger generations.
Strategic components such as space layout, operation and behavior patterns, ergonomics, and the use of technology are also crucial to attain humanized design. For example, if a company has frequent inter-department communications needs a spacious layout. For teams that work in a more dynamic work style, pendant lights can be beneficial when employees often have casual standing meetings. Combining the two categories, designers can achieve aesthetic and functional requirements more effectively.
The number of components that designers need to consider can be daunting. Therefore, deciding the priority of components is also critical in the design process. Detailed research and communication have to be done with clients, so that designers can know which one they should prioritize. For a scientific institution, workflow and efficiency are usually more important than decorative components, and they can put more value on employees' needs to ensure research results. Designers can work closely with employees to make sure the space design can provide maximum support for their daily work.
By integrating these considerations, designers can help a company to achieve emotional maintenance with both employees and customers. Positive perception of the working space based on functionality can deepen employee loyalty. A good first impression of a space can also generate customers’ interest in a partnership or facilitate future advocacy for the company.
We hope by using this system, designers can improve the comprehensiveness of the design and evaluation process and create more humanized design.
