A3 Shanghai Oriental Hub Project
Area: 1225 sqm
Location: Shanghai, China
Status: Completed in 2026

The space is designed on the principles of a gallery — clinical technology treated as exhibit, held to the same standard of presentation. Smooth organic forms and a controlled atmosphere are intentional, making the space accessible and calming for a visitor.

The floor plan is organised around a central Arrival and Orientation zone from which three clinical areas radiate outward. This hub-and-spoke configuration enables non-linear visitor circulation without prescribed routing.

The ceiling installation consists of dynamic illuminated lines referencing neural network structures and AI data visualization simultaneously. The dual reference is intentional — establishing the technological context of the space at the point of entry. A circular floor element in deep blue anchors a central sculptural installation of layered semi-transparent glass fins carrying the A3 identity mark.

The chandelier above the pantry zone is inspired by one of the medical device company's cardiac treatment technology. The design translated into a suspended architectural object in metal and light. The reference is legible to a clinical audience while functioning independently as a design element for a general visitor.

Each zone's colour palette is consciously designed for subconscious perception — triggering intuitive associations with its clinical subject before any product or text is encountered. Heart and Vascular, Interventional Oncology, and Neuromodulation — uses a consistent layout of island counters, triple-screen display systems, and physical product specimens at scale. Colour differentiation is applied per zone: deep purple-blue for Heart and Vascular, silver-grey for Interventional Oncology, cyan-teal for Neuromodulation. Spatial grammar remains consistent across all three.

A series of large-format illustrations integrates product forms into the Shanghai urban landscape. Medical devices — catheters, stents, neural leads — are compositionally merged with the city's architectural elements: bridges, towers, infrastructure. The works establish a visual connection between clinical technology and the urban context it serves. The primary composition is located in the breakout pantry.

The meeting room uses a large-format abstract mural as the primary wall treatment, shifting deliberately away from the clinical visual language of the exhibition zones. The intent is to define the room as a space for open dialogue rather than product presentation.

Deep navy, medical device company blue, metallic surfaces, semi-transparent glass, and controlled artificial light are applied consistently across all zones. Zone identification is handled typographically, embedded directly into wall surfaces in place of conventional signage.